Foundation & Concealer

FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Foundation & Concealer – Your Base for a Flawless Look

A perfect makeup look starts with the right base. Whether you're after a dewy, skin-like finish or a long-wearing matte complexion, our Foundation & Concealer collection has everything you need to create a smooth, flawless canvas. From lightweight BB and CC creams to full-coverage liquid foundations, oil-control setting powders, and colour-correcting primers — we've curated the best face base products to suit every skin type, tone, and occasion. Say goodbye to uneven skin tone, blemishes, and shine, and hello to your most confident complexion yet.

Shop Our Best-Selling Base Makeup

Not sure where to start? Here are some of our customer favourites:

Find the Right Formula for Your Skin Type

Oily Skin

If shine is your nemesis, reach for oil-control liquid foundations, matte setting powders, and a long-wear setting spray. Our 2-Pack Liquid Foundation – Full Coverage Oil Control and the Air Veil Translucent Loose Setting Powder are perfect teammates for a shine-free finish that lasts all day.

Dry & Combination Skin

Opt for hydrating formulas like BB or CC creams and cushion foundations that deliver moisture alongside coverage. Finish with a hydrating setting spray to keep your skin looking plump and fresh.

All Skin Types

A colour-correcting primer is your secret weapon — it evens out your skin tone before foundation goes on, meaning less product and a more seamless result. Explore our full range of face base essentials and complete kits like the 12-Piece Face Base Makeup Set – Foundation, Contour & Brushes to get everything you need in one go.

Complete Your Base Routine

Great foundation starts with great prep and ends with the right set. Browse our primers, setting sprays, setting powders, concealers, and full-face kits — all designed to work together for a seamless, professional-looking finish. Whether you're a makeup beginner or a seasoned beauty enthusiast, you'll find everything to perfect your base right here.

Learn more: FDA information on makeup safety

Frequently Asked Questions

Q: What is the difference between foundation and concealer?

A: Foundation is applied all over the face to even out skin tone and create a uniform base, while concealer is a more targeted, higher-coverage product used to hide blemishes, dark circles, and imperfections. Many people use both together for a flawless finish — apply foundation first, then concealer on areas that need extra coverage.

Q: How do I choose the right foundation shade for my skin tone?

A: The best way to match a foundation shade is to swatch it along your jawline in natural light — the right shade will blend seamlessly into your neck and face. Consider your undertone too: cool undertones suit foundations with pink or beige bases, warm undertones suit golden or yellow bases, and neutral undertones work with most shades. Our foundations come in multiple shades to help you find your perfect match.

Q: What type of foundation is best for oily skin?

A: For oily skin, look for full-coverage liquid foundations with oil control properties, matte or satin finishes, and formulas labelled "long-wear" or "waterproof." Pair your foundation with a translucent setting powder and a setting spray to help control shine throughout the day.

Q: Do I need a primer before applying foundation?

A: While not strictly necessary, a primer creates a smooth surface for foundation to adhere to, which helps it last longer and look more even. A colour-correcting primer can also neutralise redness, sallowness, or dark spots before you apply your base, reducing the amount of foundation needed for a flawless look.

Q: Can I use a BB cream or CC cream instead of foundation?

A: Absolutely! BB creams (Beauty Balm) and CC creams (Colour Correcting) are lighter alternatives to traditional foundation. They offer lighter to medium coverage, skincare benefits, and a more natural finish — making them ideal for everyday wear or for those who prefer a "no-makeup makeup" look. For more coverage, a liquid foundation or concealer may be the better choice.
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